B2B Web Conversion Example

This screenshot is an example of a page focused on conversion for a B-to-B company (Olympus Innov-X). The idea is to present content the visitor finds compelling enough, that they move along the sales funnel, fill out a form, and are converted into a sales lead.

This page features an interactive periodic table of elements. Site visitors select an element and then information such as the parts per million level of detection, regulation specifications for that elements, and recommended analyzers are then served up.

At the bottom of the page are 3 calls to action: schedule and on-line demo, sales, and rental info and a general contact info.

Conversion works best when the content is interactive and addresses the visitor's specific needs.