Statistics that Guide Strategy

From design to development to SEO, we back up our reasoning and best practices with data from trusted sources. We've compiled a list of our favorite and most important statistics here.

Load Time & Attention Span
Content Management Systems
Healthcare Website Design


First impressions are 94% design-related.

Judgments on website credibility are 75% based on a website’s overall aesthetics.

38% of people will stop engaging with a website if the content/layout is unattractive.

84.7% of consumers cite color as the primary reason they buy a particular product. (source)

Users strongly prefer website designs that look both simple (low complexity) and familiar (high prototypicality)... An online visitor’s first impression of your site is formed in less than fifty milliseconds. (Google study)

Infinite scrolling can lower your bounce rate.’s bounce rate dropped 15 percentage points after they adopted continuous scroll.

55% of Visitors Spend Fewer Than 15 Seconds on Your Website.

Over 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% greater than the same investment in the S&P.

Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing.

40% of users will not return to a site after a bad experience and 50% of sales are lost due to bad navigation and structure.

A personalized web experience delivers 19% uplift in sales.

Rotating carousels only receive a 1% click through rate, and of those clicks 89% were for the first carousel image. 



The average cost per lead with outbound marketing (trade shows, direct mail, print ads, TV/radio ads) is $255. The average cost per lead with inbound (Search Engine Optimization, blogging, social media, RSS, public relations) is $45 per lead. (source HubSpot)

80% of tech buyers say they found the vendor/product/service. 20% say the vendor found them. The most popular online venue is Google 83%, 5.6 billion searches a day. (source: MarketingSherpa/KnowledgeStorm)

The estimated click-through rate for a business with the #1 organic position on Google is a whopping 34.2%. Do you know the average click-through rate for a regular search ad? It's only 1.91%. Neil Patel

The average website conversion rate is 2.35% (source)

Businesses with 31 to 40 landing pages generate 7 times more leads than businesses with only 1 to 5 landing pages. (source)

Overall, only 10% or fewer clicks happen on the search ads. A majority of clicks typically happen on just the first three organic links on the search engine results page (SERP) on Google and Bing.(source)

LinkedIn has 756 million members worldwide. (source)

LinkedIn's visitor-to-lead conversion rate is 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). (source)

51% of Marketers Believe They’re Not Delivering the Right Content. (source)

Average e-commerce spend of a repeat customer is 2x that of a new customer.

Marketers who prioritize blogging are 13x more likely to enjoy positive ROI.

37% of marketing professionals said SEO is the most effective tactic to generate sales lead.

B2B buyers are already 57% on the way to a decision before they perform an action on your website.

93% of shopper's buying decisions are influenced by social media.

48% of marketing professionals said email is the most effective tactic to generate sales lead

88% of users trust online reviews as much as personal recommendations.

A Monetate study found that personalized web experiences deliver 19% uplift in sales.

An Aherfs study found that the average top 10 ranking pages are 2+ years old and that on average position one is almost 3 years old. Only 22% of pages that have a top 10 rank were less than 1 year old.

50% of web traffic are from bots (non humans). Keep this in mind when reviewing analytics.

64% of searches are 4 words or more.

20% of mobile Google searches are conducted via voice search.

Dispaly ads on websites have very low click-through rates, often under 0.5%. Only 1 in 200 people who see the ad may click on it.

From Hubspot's State of Inbound 2017 Report 59% of respondents said that inbound practices provided the highest quality of leads compared to just 16% of responders saying outbound practices.

Load Time & Attention Span

75% of users won't revisit a site that takes longer than 4 seconds to load.

40% of users will abandon a web page if it takes more than 3 seconds to load.

The average human attention span in 2000 was 12 seconds, by 2013 it was only 8 (less than goldfish) - Microsoft study

'55% of people spend fewer than 15 seconds on a page.' And '66% of attention on a page is spent below the fold.' Time magazine 

Content Management Systems

26% of all websites globally use WordPress.

There are over 44,225 WordPress plugins with more being developed every day.

There are more than 725,000 live websites using Drupal today.

Gartner named Acquia as one of the top 3 leading web content management systems in their Magic Quadrant 2017 report for the fourth year in a row. Acquia provides enterprise products and support for Drupal. 


Email marketing is 40x more effective for customer acquisition than social media channels.

For every $1 spent on email marketing, the average return is $42. (source)


Only 0.2% of users ever click on a mobile sharing button. 35% less often than on desktop. (source)

77% of mobile searches are made when a desktop or laptop is available.

85% of adults think that a company’s mobile website should be as good or better than their desktop website.

In 2015, mobile nonprofit donations increased by 205%.

83% of mobile users say that a seamless experience across all devices is very important.

18% of local mobile searches lead to a sale within one day.


Stats show that 8% of WordPress websites are hacked due to simple passwords. It's important to use complex passwords to ensure your website is not vulnerable.

Google has seen a 180% increase in sites hacked for spam compared to the previous year.

Approximately 32% increase in websites that were hacked in 2016 compared to 2015.

86% of all websites have at least 1 serious vulnerability.

Approximately 30,000 websites are hacked each day.

61% of webmasters who were hacked never received notification from Google because their site was not verified in Search Console.

84% of webmasters who applied for reconsideration with Google Search Console of a hack are successful.


Healthcare Website Design


77% of patients used search prior to booking an appointment


Search paths are comprised primarily of symptoms and conditions terms: 38% Symptoms or Departments and 37% Conditions or Diseases.


SEO leads have a 14.6% close rate in converting patients, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.


63% of patients choose one provider over another based on a strong online presence.


More than 80% of patients seek out provider / practice reviews on social media outlets after being referred by another person or provider.


Social media is the least expensive form of digital marketing, costing less than $3 to provide exposure to 1,000 people. And this doesn’t take into account the amplified exposure received when multiple channels are combined into an integrated marketing program. Top Five Misconceptions About Digital Marketing In Health Care

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