Why is Blogging Important for Your Business?

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Why is Blogging Important for Your Business?

Harry Bartlett

Great blogs need to attract strangers, turn them into visitors, convert the visitors into customers and turn those customers into promoters of your brand. It seems like a complicated path, but it can actually be fun and easy writing great blogs that attract qualified leads for your business.

Did you know:

  • Companies that blog get 55% more website traffic than those that don't.
  • Companies that blog get 70% more leads than those who don't.
  • 57% of companies have acquired customers through their blog.  Hubspot

Why are Blogs Great for Your Website?

  • Each post gets published as its own indexed page on your site (the more visibility, the more traffic!)
  • Each new blog post gets an opportunity to be found on search engine results pages
  • Each blog post is optimized with specific keywords to attract more visitors
  • Blog posts provide helpful & interesting content that familiarizes the customers with your brand
  • Each new blog post provides the opportunity to turn visitors into leads
  • Blogs demonstrate thought leadership in your industry
  • Optimized blog posts affect purchasing decisions
  • Remarkable blog content is shared more through email, social media and on other blogs

Business Blogging Best Practices

1) Pick a Title That Includes a Target Keyword Phrase.

  • Create an actionable title, for example: “How to Create a Google+ Page in 5 Easy Steps”
  • Answer your customers' frequently asked (and searched) questions, for example: "How Much Does a Fiberglass Pool Cost?
  • Use keywords that your audience can relate to
  • Be brief, clear and concise
  • Be definitive and intriguing, for example. "Confessions of a Internet Marketer"

2) Address one topic per post.

3) Create relevant and educational content that will help to build credibility and thought leadership.

4) Blog consistently and frequently.

  • People that blog 20xmonth generate 5x more traffic than those that blog fewer than 4xmonth
  • The more blog posts you can post, the better (but NOT at the expense of quality)
  • The more frequently you post the more opportunity you have to convert readers into leads
  • Fresh content prompts search engines to crawl your site
  • Consistent blogging helps to maintain a relationship with readers

6) Optimize for humans and search engines

  • Include a target keyword in title and page title
  • Add a meta description
  • Create high quality content that visitors will appreciate
  • Add keyword optimized image file name and alt tags

7) Don't forget formatting

  • Make it reader friendly and write on the level of your audience
  • Use bolded headings for main points
  • Include subheads, numbers and bulleted lists
  • Include internal links to additional resources (other blog posts, book, etc)
  • Use high quality images (a great image will generate more shares)

8) Don't miss out on lead conversion opportunities. Optimize your blog with relevant and targeted call-to-actions.

Want to learn more about business best blogging practices? Click here to contact us to see how we can help to build or optimize your blog for search engines.


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About the author

Harry started BI in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing, and technology to increase the value of an online presence.
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Traffic, Leads, + Engagement

with a Booster program for Healthcare companies.