4 Conversion Rate Optimization Best Practices

Conversion Rate Optimization (CRO) involves adding lead generation tactics and improving Calls to Action (CTA) to increase the number of leads you receive from your site.

“CRO tools have an average ROI of 223%.” (source)

Here are 4 ways to improve your site’s CRO:

• UX matters, make sure your site is fast, simple, and tablet optimized, see examples and how to’s.
• Use tools such as Privy and Drift to increase leads and integrate sales & marketing.
• If you are B2B, make sure your funnel is simple and content isn't too complex, combine PPC & SEO, and test (then test more), see these B2B recommendations.
• Implement personalization features, it’s easier to do now and it works - learn how.