Design Simple

"Judgments on website credibility are 75% based on a website’s overall aesthetics." (source)

Here are some of the latest UX/UI design trends:

• Simpler designs perform best. The web is too busy - simple design and messaging are more engaging. Learn more at "Why Simple Website Designs Are Scientifically Better".
• Color matters a lot, it's what people respond to in less than a second. Use 2 colors or less unless for strategic reasons. more
• Logos are more effective when smaller and simpler. Branding is subservient to visuals and messaging. more
• Content-centered design prioritizes message over brand. Don't let your brand compete/distract from what people want. Read more about Content Centered Design.

Check out this free eBook: UI Design Trends for 2019.

​

The eBook covers the following 5 topics and trends: 

• All about color
• Subtle branding
• Split-screen design
• Data visualizations
• Layering with interactivity