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UX Website Design Trends

Design Simple

Harry Bartlett

"Judgments on website credibility are 75% based on a website’s overall aesthetics." (source)

Here are some of the latest UX/UI design trends:

  • Simpler designs perform best. The web is too busy - simple design and messaging are more engaging. Learn more at "Why Simple Website Designs Are Scientifically Better".
  • Color matters a lot, it's what people respond to in less than a second. Use 2 colors or less unless for strategic reasons. more
  • Logos are more effective when smaller and simpler. Branding is subservient to visuals and messaging. more
  • Content-centered design prioritizes message over brand. Don't let your brand compete/distract from what people want. Read more about Content Centered Design.

Check out this free eBook: UI Design Trends for 2019.

The eBook covers the following 5 topics and trends: 

  • All about color
  • Subtle branding
  • Split-screen design
  • Data visualizations
  • Layering with interactivity
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About the author

Harry started BI in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing, and technology to increase the value of an online presence.
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