Digital Marketing Strategies and Trends

The past couple years have been full of new digital marketing strategies and trends that have changed the way marketers think and operate. From the ascension of social media reels, to mobile-friendly content, digital marketing has made great strides.

Here are just a few of the most interesting digital marketing and online statistics and trends:

• One in four visitors would abandon a website if it takes more than four seconds to load (Website Builder Expert)
• Pages that load within the first two seconds have a bounce rate of around 9% (Website Builder Expert)
• The chance of a bounce increases by 32% when a page load time increases from one to three seconds (Website Builder Expert)
• 64.97% of web traffic comes from a mobile device, compared to 32.86% on desktop and 2.16% on tablet (HubSpot)
• People recall 65% of the visual content that they see almost three days earlier; audio is only 10% (Brain Rules)
• 51% of marketers would be forced to change their marketing activities if a recession occurred in 2023 (HubSpot)
• 63% of businesses have increased their digital marketing budgets in the last year (HubSpot)
• Marketing job demand will increase by 10% by 2026 (ZipRecruiter)
• 89% of marketers use email as the main lead-generating channel (Snovio Labs)
• 18% of marketers are using TikTok (Sprout Social)
• Tiktok's engagement rate is decreasing by 28% each year (Sprout Social)
• 80% of brands have published at least one instagram reel (Emplifi)

Want to learn more about digital marketing techniques and corporate digital marketing for your web presence? Contact the team at BI to request a marketing audit for your website today!