One Thing You Need to Know About Email Marketing

The old adage “timing is everything” remains popular for a reason. It can certainly be applied to many variables of life, but that doesn’t necessarily mean it holds true for all of them. 

However, when it comes to email marketing, timing is one of the largest factors to consider when preparing your next campaign (aside from providing your subscribers with valuable content, of course!). With over 50% of marketers saying that email marketing contributes the most to their return on investment, it’s crucial to utilize this outlet to get in touch with your audience. 

In order to achieve success, it’s critical to understand how your subscribers respond to emails that are sent at different times throughout the week. Once you’ve refined that strategy, you’ll be landing in their inbox at the optimum time for maximized results. 

But when is the best time to target your audience? 

Generally speaking, studies show that the best days to send emails are Tuesdays and Thursdays. 

WordStream suggests that the best day to send an email is on Thursday, and MailChimp agrees. On the contrary, CoSchedule advises that emails be sent on Tuesdays, with Thursday in a close second, and Wednesday in third. 

As far as timing goes, HubSpot recommends that emails be sent around 11am, and Mailjet agrees on the 10-11am timeframe. WordStream advocates for a slightly earlier time, between 8 and 9am, but is still in the greater realm of the morning hours. 

While some of these sources differ and others are more aligned, all of them call attention to an important factor: while timing may be a crucial component of your campaign, your audience composition is even more significant. 

Each audience is different, so it’s critical that you tailor your emails based on what your users respond to best. Performing some A/B testing will help you gauge what is successful and what could use improvement. Keeping a close eye on your analytics and adjusting next steps accordingly will certainly help you achieve optimized results. 

If you’re interested in learning more about email campaigns, feel free to contact us directly for more information on how to improve your marketing strategy.