The Residences at 210 South Street

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The Residences at 210 South Street

The Residences at 210 South Street

Harry Bartlett

210 South Street is a 54 unit luxury condominium building near South Station in Boston. The Boston Group developed the property and hired Bartlett Interactive to develop the branding, logo, website, brochure, post cards, advertisements and corporate identity collateral as well as provide copy writing and photography services.


210 South is a neo-classical building of historical significance in the center of the leather district, a neighborhood and commercial district uniquely preserved sharing similarities to SoHo in New York. We developed the tag line 'Luxury, Lifestyle, Location' and emphasized these qualities throughout the marketing materials.



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About the author

Harry started BI in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing, and technology to increase the value of an online presence.
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