BITS: the Bartlett Interactive Tool Suite Launched

Web design tools, content management systems and Internet marketing processes (SEO, email) continue to evolve, providing more extensive capabilities, easier to use software and reduced cost. BITS (Bartlett Interactive Tool Suite) is a collection of the best tools providing clients higher value websites and local Internet marketing programs at a lower cost.

BITS is based on Bartlett’s 14 years of experience delivering web solutions for over 150 clients in a variety of industries.

The tool suite focuses on the 3 key areas of a healthy online presence:

1. Design: tools that enhance the branding and design of websites as well as user interactions such as innovative ways of displaying and interacting with content
    
2. Marketing: tools and best practices for easily managing online conversion, email programs, Search Engine Optimization and Social Media that generate leads and brand awareness
    
3. Technology: a feature rich and well tested open source content management system (CMS) for easy website editing, publishing and deployment of advanced capabilities such as e-commerce
    

See more details about BITS and web design, web development and Internet marketing at Bartlett Interactive.

EXAMPLES

The following projects were recently completed using BITS system. 

Better Homes and Gardens
bhg.com

Better Homes and Gardens needed a web presence and Internet marketing platform for introducing their Kitchen Collection line sold through Walmart. The site included many features such as a blog, recipe swap, extensive product photography, blogger contest, video and social media integration. Post launch services include SEO, email marketing and social media integration. 

The site has over 400 pages and uses Drupal core functionality plus about 30 add-on modules for managing content, blog, social media and community functionality. BITS allowed for easy development of the site and online community as well as post launch Internet marketing activities, saving time, increasing effectiveness and providing a healthy ROI.

EBSCO Publishing (EBSCO)
ebsco.com

EP needed a web application that could be easily replicated and customized for multiple product offerings. Some of these offerings include subscription based e-commerce for the general public, private corporate communities, free trials, forums, user authentication, on-site search, blogs, RSS and social media feeds. Each product website utilizes extensive Drupal core functional and numerous off-the-shelf and customized modules. The benefits of the BITS system included: reduced time required to develop the web application, easy management of websites and the ability to launch complex product offerings easily in the future.

UTEC
utecinc.org

The site we built for the United Teen Equality Center (UTEC) included extensive website design and development, an online community and advocacy tools for a nationally renowned non-profit serving the youth community in Lowell, MA. Website features include an online store, social action petition micro-site, forums, job resources, videos, Flickr fed photo galleries, online donations, audio gallery, SalesForce.com integration, on-site search and private user area.

The BITS system saved development time allowing for more time to be spent on design, messaging, social action (online petitions and advocacy), user interactions and site features such as the photo, video and audio galleries.

GET STARTED
Getting started is easy, just contact us at (978) 369-2472 or online. We’ll analyze your needs and recommend the easiest, most cost-effective way to obtain value from your website and online marketing programs.