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This page is an example of best practices for sharing content and engaging site visitors. Specifically the 'add this' sharing widget is used so visitors can select which social media/online platforms that they would like to share the page with as well as the Facebook share and share via email features.
Effective viral marketing depends on the combination of compelling content and easy to use sharing tools. The tools need to be implemented in a way that is inviting and user-friendly.
This example is for the Better Homes and Gardens Live Better website that includes extensive on-site community features and integration with Facebook and Twitter.