Conversion Rate Optimization (CRO)

This involves adding lead gen tactics and improving Calls to Action (CTA) to increase the number of leads you receive from your site. 

“CRO tools have an average ROI of 223%.” (source)

Here are 4 ways to improve your site’s CRO.

• UX matters, make sure your site is fast, simple, and mobile/tablet-optimized, see examples and how to’s.
• Use chat, pop ups, and hello bar tools such as Privy and Drift to increase leads as well as integrate sales & marketing.
• If you are B2B, make sure your funnel is simple and content isn't too complex, integrate PPC & SEO, and test (then test more), see these B2B recommendations.
• Implement personalization features, it’s easier to do now and it works - learn how.

Learn more about Conversion Rate Optimization.