E-commerce

The first e-commerce website we designed and developed was in 1998. The back end used a proprietary shopping cart written in C++, the cost of which was astronomical and the company that built it abandoned it soon after the launch of the site (add link to early days of BI). This was an important lesson learned on the value of selecting technologies that have long-term stability and investment.

We now use well-established platforms such as Shopify, WooCommerce, and Drupal Commerce. E-commerce is a dynamic field, with new technologies and marketing techniques appearing regularly, and we continually evaluate current trends and tools.