Actionable Analytics: Marketing That Produces A High ROI

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Actionable Analytics: Marketing That Produces A High ROI

Harry Bartlett

When we started creating websites back in the 1990s, analytics was in its infancy. There wasn't much data on what worked for creating successful marketing campaigns.

Since then we've learned that certain statistics are more actionable than others, specifically ones that point to return on investment (ROI). Here are a few of our favorites.

1. Marketing Trends

times have changed. Here are the marketing trends with the highest ROI (HubSpot) notice how most of these strategies revolve around social media.

  • Short-form video (TikTok, Reels, etc): 10%
  • Influencer marketing: 7%
  • Social Media DMs: 6%
  • Seo: 6%
  • Value-based content (social, environmental responsibility): 4%

2. Social Media

Like it or not, social media is here to stay, and marketers are using it to their advantage. If implemented strategically, social media can yield massive ROI.

Top 5 ROI for social media platforms (HubSpot):

  • Facebook: 22%
  • Youtube: 16%
  • Instagram: 16%
  • Tiktok: 16%
  • Linkedin: 7%

Top 7 social media platforms used by marketers (HubSpot):

  • Facebook: 64%
  • Instagram: 58%
  • Youtube: 57%
  • Twitter: 43%
  • Tiktok: 42%
  • Linkedin: 33%
  • Snapchat: 25%

3. Email

According to Litmus, for every dollar spent on an email marketing campaign, marketers rack in revenue of $36 - a whopping 3,600% return. However, don't get too carried away just yet: 41% of subscribers skim emails (HubSpot), so be sure to do whatever you can to make your emails as concise as possible while still maintaining an heir of personalization.

Here are some more statistics about email:

  • 81% of B2B marketers claim that email newsletters are what they typically use for content marketing (Content Marketing Institute)
  • 50% of people make the decision to buy from a marketing email at least once a month (Salescycle)
  • Count to 3 right now. During that time, 7.2 billion emails were sent (Templafy)
  • Over 306 billion emails are sent and received each day (Statista)

4. Outbound vs. Inbound Cost Per Lead

Inbound marketing: blog content, social media, and seo
Outbound marketing: trade shows, direct mail, print ads, tv/radio ads

  • The cost per lead from inbound marketing is statistically 60% less than those generated from outbound (MarketSplash)
  • Cost per lead has increased for 21 out of 23 industries year over year (SEO Design Chicago)
  • Google ads, on average, generates a 200% ROI (Mccormick)

5. CRM

Customer relationship management tactics continue to be effective.

  • 91% of companies with more than 10 employees use CRM (Zippia)
  • Companies that used it saw a 300% increase in conversion rates (Zippia)
  • Average ROI for every dollar spent is $8.71 (Zippia)

Well, there you have it: the world of marketing in 2023. These trends are of course subject to change, given the unpredictability of the digital age. Thats why we're here to help. Contact us if you would like to learn more about how we can help you today!



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About the author

Harry started BI in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing, and technology to increase the value of an online presence.
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Traffic, Leads, + Engagement

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