BI is excited to launch a website for Journey into Education and Teaching (JET), a Massachusetts-based nonprofit organization that helps paraprofessionals become teachers in their urban community high-needs schools.
The project included multiple components including a new logo, UI/UX design, site build, messaging, inbound marketing plan and implementation, and training. (Check out this blog post about the new logo.) We also designed business cards and a printed informational handout.
We worked closely with JET’s Co-founder Pam Herrup and Coordinator Angela Irving on building the information architecture for the site for the best user experience. After launch, BI developed an inbound marketing plan and strategy calendar. The eight week calendar included blog topic suggestions based on keyword analysis and an email blast schedule, social media posts and image recommendations to improve JETs ranking and nurture conversions. To help the JET team implement the plan and continue marketing beyond the eight week calendar, we provided personalized training for the JET team and interns.
“BI has been with us every step of the way to guide us through the maze of electronic presence and social media use... Our applications from potential participants are up 50% and our followers on social media keep increasing.”
–Pam Herrup, JET Co-founder
To see more, visit JET's website here.