Innov-X Systems (since acquired by Olympus) develops analytical instruments for detecting inorganic elements for manufacturers, scientists, and a variety of specialized applications. They quickly filled a leadership role in the growing market for non-harmful XRF analysis used in a variety of industries and materials including alloys, minerals, lead paint, and even the search for weapons of mass destruction in Iraq.
CHALLENGE
As a growing startup, Innov-X needed a comprehensive branding and online strategy to compete effectively with Fortune 500 competitors.
SOLUTIONS
BI provided strategic web and digital marketing services including an extensive website that grew from 25 to over 1,000 pages, SEO, content marketing, and email marketing. Features included product demos, an interactive ‘detection limits’ feature, multi-lingual translation, a sales Extranet, extensive video and literature libraries, blog and mobile UI design. Other services included print materials for marketing programs in Asia, Europe, Africa and South America.
RESULTS
A number one page rank for several target keywords, a 700% increase in landing page form registrants on their newly designed website. They also saw a 155% increase in traffic in 3 months coming from their top 10 organic keywords. The Innov-X Systems website also received an 118% increase in pay-per-click visitors versus their previous campaigns.
