Analytics

Analytical data provides insight into user behavior and is helpful when working on a new UI/UX design, marketing programs, paid search advertising, and e-commerce sites. Some of the ways we use analytics include:
 

• Understanding user behavior and flow through a website as well as where people are coming from, what they are looking at, and for how long. This helps guide the UI/UX design strategy.
• Understanding site performance e.g. amount of traffic, bounce rate, and social and technical demographics. This helps guide the content strategy for a site e.g. what content is performing best or what content can be deleted/improved.
• Understanding how to increase conversions on a site or from a campaign. This entails configuring applications such as Google Analytics 4 (GA4) to track events/conversions. This is helpful when defining a Conversion Rate Optimization strategy.
• Understanding paid advertising campaigns and how to increase the ROI. 
• Defining Key Performance Indicators (KPIs) for monitoring how well a site or campaign is performing from a business and marketing perspective.
   

This all sounds good but the problem is most of the data produced by server logs and applications are of little value. Identifying Key Performance Indicators (KPIs) is the first step in developing an analytics program. This process is based on 'actionable analysis' - determining what data is helpful for actively managing a campaign or site redesign.
 

Contact us to learn how we can utilize Analytics to improve the performance of your online presence.