Pay per click

The popularity of pay-per-click (PPC) advertising, such as Google AdWords and Instagram Ads, is a testament to how effective and customer-focused PPC can be. The problem is that it’s often not managed effectively. The key components of a successful campaign include:

Keyword Analysis: Identifying the high-performing keywords and writing effective ad copy is the foundation of a successful campaign. This entails industry research, competitor analysis and reviewing natural page rank so that keywords are not bought when the natural rank is already high.

Landing Pages: It’s important to have the visitor land on a page that has a seamless transition from the ad to the site in order to increase conversion (leads and sales). These landing pages should also have a call to action form so that the true effectiveness of the campaign is assessed. Learn more about effective Landing Pages.

Campaign Monitoring: Evaluating results is key to knowing which ads are worth continuing and/or if the campaign is providing an appreciable return on investment. This entails analyzing results as well as optimizing landing pages to understand the overall effectiveness of a campaign.

We create messaging that combines the right keywords, ad copy, and Landing Page user experience to increase ROI. Every aspect of your campaign is analyzed regularly with reporting that is insightful and easy to understand so that we can help our clients grow online.

Contact us to learn how we can help grow your business or organization with PPC advertising.