Today's B2B Marketing Statistics

It's been a great year for B2B marketers, especially as the use of content marketing and digital marketing by companies continues to increase. Here is a list of awesome B2B marketing statistics that we have collected to recap the state of B2B marketing today.

• 82% of companies report using content marketing (HubSpot)
• 91% of businesses use video as a marketing tool (HubSpot)
• 50% of B2B marketing teams outsource at least one content marketing activity (CMI)
• 46% of B2B companies plan to increase content marketing spend in the next year (Statista)
• 78% of B2Bs use lead conversions as a performance metric (CMI)
• 52% of buyers are more likely to buy from vendors after reading their content (Techjury)
• B2B buyers read thirteen pieces of content before deciding to buy (Marketing Charts)
• 82% of online traffic comes from videos (Industrial Marketer)
• More than 70% of buyers watch videos to do their product research (522 Productions)
• Lead nurturing emails get up to 10x the response rate compared to traditional emails (DemandGen)
• It takes 10 marketing touch points to convert a lead into a sale (Aberdeen Group)
• 65% of B2B marketers don't have established lead nurturing programs (Parker White)
• Over 60% of consumers say they are more likely to buy from a company that provides customized content (SmartBug Media)
• The top three lead nurturing strategies are email marketing, retargeting, and personalization (DataBox)
• 90% of companies use content marketing (Demand Metric)
• Over 70% of U.S.-based B2B companies have a formal B2B marketing plan (Statista)
• The highest distribution of B2B marketing spend is website development, at 51% (Sagefrog report)
• The B2B ecommerce market is projected to reach $20.9 trillion by 2027 (GlobeNewswire)
• Over 60% of buyers are likely to make repeated decisions (Focus Vision)
• For over 70% of buyers, the buying process takes up to 4 months (Marketing Charts)
• 87% of markets see brand awareness as their primary goal of content marketing (Statista)
• 86% of marketers are using analytics tools (Content Marketing Institute)

Are you interested in learning more about B2B marketing? Read B2B Marketing Strategy: Keywords, LinkedIn Tips for B2B Marketers, B2B Landing Page Best Practices or talk with us to learn more!