Website Dashboard Increases Sales Of Consumer Solar Panels

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Client Name
GreenRay Solar

GreenRay Solar is a leading provider of solar PV ‘appliances’ that are less expensive and more efficient than existing PV systems. GreenRay has developed a proprietary micro-inverter and integration technology that is poised to become the leader in the solar industry primarily for home applications.

Since GreenRay was a start-up they needed many branding, design and web development services including: logo design, website design, lead collection, email marketing, tradeshow booth design and print design. We also built an online solar panel dashboard that displays real time data from the panels, which helps consumers see the amount of energy their system generates in real time, as well as the environmental benefits.


SunRay Screenshot

A stream of live data is visualized through an animated and interactive display of statistics, charts, graphs, and icons. The dashboard helps the homeowner to measure solar power by the day, week, month, and lifetime of the panels. Taking into account the amount of sunlight available, it shows the amount of energy produced including an animation of the days and week’s solar activity and environmental benefits e.g. how many cars taken off the road.

According to Suparna Kadam, Chief Strategy and Marketing Officer at GreenRay Solar, the dashboard becomes the "face of the product… The Dashboard is a key part of the sales strategy since it conveys the most important benefits quickly".

As renewable energy becomes more viable and popular, being able to see actual data becomes a critical part of selling the product. According to Harry Bartlett, principal at BI and founder of, “There’s a great demand by consumers to see how much energy they are producing as well as any information that quantifies an environmental impact or benefit. The GreenRay dashboard is a rich source of data that consumers can easily understand and appreciate”.

The dashboard is also useful as a diagnostic tool for GreenRay engineers and installers. Installers can access information for all of their installations and monitor the panels to make sure they are working properly. GreenRay's engineers also benefit from access to large amounts of actual data, which helps inform product development decisions as well as understanding how best to site solar panel arrays.



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