SEO

Since 2001 we’ve provided SEO services. Initially, it didn’t take long to optimize a site and achieve impressive results, now it’s much more time-intensive. While plenty has changed, much has stayed the same - the importance of goals and KPIs, keyword analysis, authentic and targetted content, site health, and analytics. Here are some of the actions and tactics we utilize.

• Analyzing the type of SEO needed (e.g. local, national, international, lead generation, e-commerce, non-profit engagement).
• Establishing goals and KPIs as well as creating benchmark reports to gauge the success of the project at a later date.
• Configuring Analytics e.g. GA4 events/conversions.
• Keyword analysis and determining the target keyword set for the site.
• Optimizing the content of a website based on the target keywords.
• Optimizing the structure of a website to ensure the greatest visibility.
• Developing new content based on Google's Quality Rating Guidelines i.e. Double EEAT - experience, expertise, authoritativeness, and trustworthiness.
• Increasing backlinks from other websites.
• Implementing local optimization techniques.
• Optimizing social media, blogs and web directories to increase visibility, traffic and page rank.
• Optimizing listings in B2C and B2B vertical search directories (e.g. ThomasNet, Business.com, GlobalSpec, and LegalEngine.com).
• Utilizing the contextual advertising feature of Google Adwords.
• Reputation monitoring and response management.
• Evaluating Analytics and KPIs to refine the SEO program.

Each SEO project includes a customized plan based on the industry the organization is in, often implemented in two phases. First an in-depth initial project that includes determining the best SEO strategy as well as implementing tactics to increase traffic, visibility and leads. The second phase is a monthly program to maintain the increased traffic, visibility, and leads.

See some of the results we have achieved for clients.

Contact us to learn how we can implement an SEO program for you.