Persona Profile

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This type of document outlines the demographics, pain points, needs, motivations, and other aspects of a particular type of audience that a website serves. This is helpful for creating a user-centered UX design as well as optimizing for SEO.

A Persona Profile should be filled out for each of the main audience types. Anyone familiar with the type of audience should fill out the profile before the site is designed and content created.

See an example.

Traffic, Leads, + Engagement

with a Booster program for Healthcare companies.