Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

Techniques to organize and visualize content on your site, allowing you to understand how pieces of content relate to each other and the goals and preferences of your users.

Software and other technology tasked with automating repetitive actions related to marketing in order to focus on more complex marketing strategies.

A lead who is more likely to become a customer compared to other leads, based on the lead's engagement and other behavior.

Material Design pertains to a design language that was developed in 2014 by Google. It makes use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows.

In general, people tend to have more favorable opinions of things they are familiar with.

Text that is less than 160 characters describing the contents of the page and why a user should visit the page. Meta descriptions are displayed in search engine results pages (SERPs) below the page title.

These tags, such as the Page Title, Meta Description or Image alt tag, are not very prominent to a site visitor but are of critical importance to a search engine robot when it crawls a website to see what it is about. Populating these meta tags comprise the basic foundation for a SEO project.

Snippets of HTML code that can be placed on a web page to provide contextual information for search engines and web crawlers. 

The moment in which a person instinctively uses a device (usually a smartphone) to fulfill the need to learn, do, see, or buy something.


In computer programming, this is the process by which all unnecessary parts of the source code are removed without hindering it's functionality. 


A minimum viable product (MVP) is where a new website is developed with enough features to satisfy early users and then provide feedback for future enhancements.

This refers to the way a Responsive Web Design is constructed. Typically there are 4 breakpoints, one for a: mobile phone, tablet, desktop small, and desktop large. Breakpoints are defined by pixel width.

The most common two types of mobile displays are phones and tablets. The sizes of these displays vary and there are close to 300 different devices that can access the Internet as of 2014.


Keep in mind a Responsive Web Design is not one design. It will change with each different type of device.

This term has become more popular with the explosion of different types of mobile devices and the popularity of using a Responsive Web Design to accommodate them. It refers to both designing and developing a website for mobile first before desktop. This entails a very different web development approach than a traditional desktop first process.

With Google releasing a new Mobile First update to their algorithm designing and developing on a mobile first mindset is more important than ever.

Modules are add-ons to core CMS functionality; They offer additional specialized features to supplement the basics. As of February 2014 there are over 30,000 community contributed modules to Drupal as well as a similar amount of plugins for WordPress.

A feature that allows a single, shared Drupal installation for multiple websites. The multi-site can share core code, contributed modules, and themes so that updates and upgrades need to be completed only once for several sites. Databases and configuration settings remain unique to each website.


Interacting with potential customers by utilizing a combination of communication platforms. This can include a variety of outlets, such as a blog, email campaign, and social media.


This term refers to a site that can be displayed in multiple languages.

Traffic, Leads, + Engagement

with a Booster program for Healthcare companies.