Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

Natural Language Processing, also known as NLP, is the way in which computers process and analyze data that is composed of natural language.


This term refers to ones ability to move throughout the web, whether it be on a browser such as Google, or within a website itself. Navigation is important in the user’s experience. A site that is difficult to navigate will be offputting to the user.

The website navigation pertains to the menu at the top of a website. For instance the "About" section of a website might have sub-pages such as "Overview, History, and Team". These links comprise the navigation menu for the "About" section.

A metric used to describe the likelihood a customer will recommend your product or service. A Net Promoter Score ranges from -100 to 100, with higher scores indicating a greater likelihood of customer recommendation.


This is the most basic element of a Drupal website. A Node is like a page though it also can be a section of a page.

Traffic, Leads, + Engagement

with a Booster program for Healthcare companies.