Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

The General Data Protection Regulation is a regulation involving the protection of user data that has been put in place by the European Union. This regulation, activated in the Spring of 2018, replaced the Data Protection Directive that was created in 1995 by the European Union. Learn more about GDPR here


Google allows you to track website's performance on many different areas by adding code onto the pages on your website.

Data that is tracked could be page views, pages per session, organic traffic, referral traffic, individual page data and a lot more. 

A platform through which businesses can input relevant information and have it appear in a sidebar on a search engine results page. Values may include address, operating hours, website, phone number, and photos. 

Google offers these tools to fix errors on websites and improve search engine rankings. One of the most common use of these tools is to add a XML sitemap to a company’s account so that the site is more regularly and accurately indexed by Google.

Formerly Google's Webmaster Tools.

Email that a recipient opted in to get, but isn't really that interested in. Over time, graymail can be marked as spam as user interest decreases. 


This is a new way to think about web design and development. Growth Driven Design (GDD) is based on the mentality of continuous improvement to a website.

Traditional design is when you build a new websites based on fundamental assumptions on what typically works best and then let the site sit for 2 or so years with no major changes and re-start the process.

With GDD there are 3 steps:

  1. Strategy
  2. Launch Pad Website
  3. Continuous Improvement

Strategy is where you build the overall plan for the website and the direction in which you will go. 

The launch pad is a full website with all the necessities, in no way should you think about it as a half-finished or very simplified site. 

The continuous improvement cycle is focused on many different aspects of a website from increasing traffic to usability. Each round is first strategized and data is used to make decisions.

In summary, Traditional web design brings the risk of high upfront costs and lots of needed resources & time, projects typically are delivered out of scope, over budget, and late. The results are a website that is based on assumptions of what will work and remain static for 2 years.

GDD has a budget spread over time and the launch of a new website is a lot quicker. The process is agile and built to be on time & on budget. The results are data based and continuously improved upon leaving room for non-stop growth and improvement.

Growth marketing is a process of testing and improving content marketing strategies in order to grow a business.

The method by which writers outside of your organization publish relevant content to your website's blog. It is typical of a guest blogger to include a backlink to their own website, as well. 

Traffic, Leads, + Engagement

with a Booster program for Healthcare companies.