Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

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"cc" stands for country code when dealing with top level domains(TLD). Typical TLD is .com but websites in the UK, for example would be co.uk while in France they are .fr

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When an HTML call link is embedded within text or an image, and, upon selection, the user is prompted to dial the phone number that is hyperlinked. 

An example of this would be the main office number for BI. 

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Compass functions as a framework for CSS. Sometimes CSS (Cascading Style Sheets) can become overly complicated; Compass addresses this problem by offering ways to simplify the coding process.

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Identifying your direct competitors and analyzing their strengths, weaknesses, opportunities, and threats in the marketplace.

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Intentional parameters surrounding what a user can do on a site, ensuring a low likelihood of errors and confusion. Constraints are used to optimize the smaller set of actions a user can perform.

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A tool used to structure, order, and navigate your contacts.

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Software that is used to record information relating to your contacts, that is generally used to quickly locate contact information.

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A bounce code of 571 or 554, indicating that the software protecting the target email account classified your content as spam and rejected it.

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The process of reposting content from your website to other parts of the web following certain guidelines crediting content creators.

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A marketing strategy that accounts for data related to a user to create more personalized interactions with a site.

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In the context of the European Union's new internet regulations (GDPR), a controller is a person, company, or organization tasked engaged in obtaining and processing user data.

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The way in which an unknown user on your site transforms into a new lead. 

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Stands for the rate at which a user converts over having the opportunity to convert. See conversion for more information.

A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information that results in a sale or provides an email address so you can nurture those leads.

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This is the cost that is required to acquire one new customer. To calculate this value, you can divide the total campaign cost by the number of conversions from that campaign. 

This pertains to PPC campaigns typically as a goal is to get the lowest CPC as possible. CPC is determined by Google Adwords in everything from CTR, landing page copy/SEO areas, ad copy and more. 

Crawl pertains to when a search engine software reviews your website, its code, its content, etc. to index and understand how it relates to keywords.

A Creative Brief is a key to the design process whether UX/UI, branding or any other type of design project. It covers the goals, brand mission, design research, and other important aspects of the creative direction.

This stands for Customer Relationship Management software. Examples include SalesForce.com, CiviCRM, SugarCRM, Microsoft Dynamics, Marketo and Eloqua. CRMs are used to are used for a variety of purposes such as marketing, sales, support and member management.

This stands for Cascading Style Sheet. CSS is used to manage type styles, layout and other aspects of a web design. CSS3 is the most current version and has greatly more expanded capabilities than CSS2.

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