The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
Upon typing in a keyword string of your choosing, the website on which you are searching will return a list of results that contain and/or have content that is related to your search terms.
Also commonly referred to as site search and internal site search.
The rate at which recipients of an email actually open it.
Typically used to describe software, open source refers to something that is made available to the public so that users may modify and/or share as they wish. Examples of open source software are content management systems such as WordPress and Drupal.
What it is: Vignette/OpenText is an enterprise level CMS
Type: Fee-based licensed software
Features: Personalized content marketing due to the ability to quickly locate meaningful and relevant user content.
Pros: With OpenText one can maximize the value of enterprise information for improved decision making and productivity.
Cons: Being an enterprise CMS, the price may be too high for some.
OpenText's website.
Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative way of internet marketing compared to Pay Per Click advertising offered by Google.
with a Booster program for Healthcare companies.
