Online & Website Term Glossary

What it is: Kentico is an easy to use content management system with great functionality but also allows for comprehensive customization.

Type: Pay per domain

Cost: Base license costs range from $3,500 to $15,000. There are no further implementation costs.

Features: Kentico offers a comprehensive content management system, marketing and e-commerce tools, and analytics.

Pros: Offers an all-inclusive management system that is fast and easy to use; adding modules is simple and efficient.

Cons: Aside from the price, there aren't many issues; Kentico is all around a good CMS.

See Kentico's website here.

Quantitative benchmarks that are used to track progress made towards marketing goals; also known as KPIs. These can be defined using the SMART framework.

Addition of keywords to irregular areas or in an unnatural way on a page. This is deceptive and will lead to a penalty from search engines. 

These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your company or organization is very important. Keyword analysis is the process of researching and determining what keywords are most important by reviewing how often phrases are searched for, how competitive they are and other factors. More here.

The agenda for this meeting includes: team introductions, review of the goals/challenges, the 4 phase project process (Define, Design, Develop, Deploy), schedule, Project Plan and next steps.