The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
This is the characteristics that make up the people who you feel with directly want to interact with your company through your products and services.
It can take the form of age group, gender, race/ethnicity, income level, buying habits, interests, hobbies and more.
This refers to how content is classified such as categories and sub-categories of content. The larger the website the greater the need for classifying content. For example, a website that has recipes will have different categories for appetizers, soups, entrees, salads etc.
Takeaway
The more well thought out the taxonomy is the easier it will be to build and use a website.
What it is: An enterprise-level content management system.
Type: Fee-based licensed software
Features: TeamSite manages, stores and analyzes web pages, documents, databases, source codes, and scripts.
Pros: TeamSite's digital marketing system makes for large corporations to more efficiently market through e-commerce, email marketing, and rich media management.
Cons: Being an enterprise level CMS, TeamSite will cost more then some businesses can handle.
All about TeamSite here.
A template file manages and displays multiple pages. This allows for making changes easily to many pages. The different components of a template file include the display of specific content types as well as a unique design. The template design is also called a "theme" in Drupal. Unlike print design, where each page in a brochure can have a different layout and still take the same amount of time to print, the more web templates there are, the more time it will take to develop the site. The advantages of a Template include: More efficient code and less time to code a site resulting in a less expensive website, easier maintenance of a website since changes can be made globally, improved usability since it’s easier to view pages that have common layouts and navigation schemes, easier display of content from a database and more efficient integration with Responsive Web Designs (mobile friendly).
Takeaway
Try to identify how many Templates you think your site will need e.g. Home page, Blog overview, multimedia gallery etc. The fewer templates needed, the less time and cost there will be to build the site.
TLD or Top Level Domain would be .com in the following example URL - www.example.com.
Topic clusters revolve around a specific topic. A pillar page is first created that covers all aspects on that topic. Then, supporting articles are created to go in-depth on specific aspects of the topic and link back to the pillar page.
In the end, you have all your content sorted by topic with one general overview and many in-depth articles to support the overview.
Topic clusters are an important SEO tactic for increasing search visibility for target keywords.
A unique web address that allows you to disguise your content with a branded URL. Tracker domains are used by Pardot (a SalesForce marketing platform), and are also known as Canonical name (CNAME) or vanity URLs.
Information included in URLs that allow advertisers to track marketing campaign effectiveness. It records data of users who came to or interacted with a website from a specific location due to an ad or social campaign.
A business framework that considers social, environmental and financial performance. TBL is derived from an accounting term for the “bottom line,” which is the financial profit or loss in an organization, usually found on the very bottom line on a revenue reports.
with a Booster program for Healthcare companies.
