Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

Short for Robot. A device or software that executes commands, replies to messages, or performs routine tasks, e.g. online searches, either automatically or with minimal human intervention. An example is a shopping bot that helps consumers find the best prices.

Keep in mind when reviewing Analytics that the amount of traffic is 50% from bots, not humans.

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A three digit code sent back to the server when an email bounces (cannot be delivered). A code beginning with four shows a bounce is temporary, a code beginning with five means the bounce is permanent.

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The percentage of visits in which a person left your site from the entrance page without interacting with your site.

Used in software development, a breakpoint is the stopping place in a program that specifies when a certain change should occur. For example, in responsive web design, a developer would typically include at least three breakpoints: desktop, tablet, and mobile. 

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This refers to properly placing buttons at the bottom of a page or section of a page. Button placement is typically best after people have had time to read or view more info and then decide if they want to continue on or click on a Call to Action button. People naturally look for buttons at the bottom of a page.

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The process of a potential client obtaining information regarding a future purchase.

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"cc" stands for country code when dealing with top level domains(TLD). Typical TLD is .com but websites in the UK, for example would be co.uk while in France they are .fr

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When an HTML call link is embedded within text or an image, and, upon selection, the user is prompted to dial the phone number that is hyperlinked. 

An example of this would be the main office number for BI. 

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Compass functions as a framework for CSS. Sometimes CSS (Cascading Style Sheets) can become overly complicated; Compass addresses this problem by offering ways to simplify the coding process.

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Identifying your direct competitors and analyzing their strengths, weaknesses, opportunities, and threats in the marketplace.

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Intentional parameters surrounding what a user can do on a site, ensuring a low likelihood of errors and confusion. Constraints are used to optimize the smaller set of actions a user can perform.

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A tool used to structure, order, and navigate your contacts.

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Software that is used to record information relating to your contacts, that is generally used to quickly locate contact information.

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A bounce code of 571 or 554, indicating that the software protecting the target email account classified your content as spam and rejected it.

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The process of reposting content from your website to other parts of the web following certain guidelines crediting content creators.

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A marketing strategy that accounts for data related to a user to create more personalized interactions with a site.

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In the context of the European Union's new internet regulations (GDPR), a controller is a person, company, or organization tasked engaged in obtaining and processing user data.

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The way in which an unknown user on your site transforms into a new lead. 

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Stands for the rate at which a user converts over having the opportunity to convert. See conversion for more information.

A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information that results in a sale or provides an email address so you can nurture those leads.

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